The logo I made was a mix between image and type. I wanted the logo to be a character. Who could be used as a design element throughout the design. The character next to the logo is happy, since he just found a house at Woonhaven. 

The character is made up of the idea of people and living, I first started with a house of course, as most people do during designing and finally thought of removing the roof and using it as a base for the body. So the body is made out of two roofs. Then I added a circle above to make it into a person. 

Now that I made the character I was able to add a type to it. I knew I wanted the name to be Woonhaven. A mix between “Woon” A dutch word for “Living” and since I am residing in the “Randstad” of the Netherlands there are TONS of docks around us. “Haven” means shipyard but in English it can also mean “Haven” as in a safe place. I wanted a type that gave a feeling of trustworthiness, something with a little quirk and something that represents the “Dockiness” of the randstad.

After all of that, I just needed some colors, and to finish the trustworthiness look, I chose to work with blue and orange. It gives a strong feeling of professionalism. Orange also for the dutch country since orange is seen as a national color and finally blue was chosen to be a strong background color which works very dependably. At first I had a softer orange, less neon colored. But I wanted a color to really pop out of the design, so I made the orange a bit heavier by upping its contrast and the blue’s I changed to make them a bit darker. The lighter blue was also changed in order to be less noticeable on the dark blue.